A Discussion of the UK’s “Gift Aid”

…Key points from my response to the Charity Tax Commission call for evidence

Gift Aid

Gift Aid allows charities to claim tax relief – 25p in the pound – on gifts and donations made by UK taxpayers. If the donor is a 40 per cent taxpayer, further tax relief of 20 per cent (the difference between the current higher rate of income tax of 40 per cent and the current basic rate of tax of 20 per cent) can be claimed by the donor themselves (not by the charity). Gift Aid was worth approximately £1.28bn to charities in 2016-17. Higher Rate Relief was worth approximately £520m to individuals.

An alternative to the Gift-Aid ‘match’ would be a rebate based program, as is more common in other countries. I believe that the evidence and some straightforward considerations argue against such a change.

Principally, to the extent that we have evidence, matches have been shown to be more effective at inducing donations then have rebates (Eckel and Grossman, 2003 2006;  2008); (Scharf and Smith 2015). (There are various hypotheses for why this is, see Hungerman and Ottoni-Wilhelm, 2016); but there is little consensus.)

Furthermore, a tax rebate system would be harder more difficult to apply, and potentially not relevant for those who are not net taxpayers. (The available evidence suggests that lower and middle-income earners contribute a substantial share of charitable revenue; there is mixed evidence as to the whether giving increases less or more than proportionally with income.)

It would make calculation of this benefit more difficult for people who are unsure as to what sort of marginal tax rate they will be paying. General evidence suggests that people are more responsive to definite tangible benefits than ambiguous or uncertain ones.

A substantial proportion of funding in the UK is also raised through the donation and sales of secondhand goods through charity shops. These are eligible for Gift Aid, and the value of these can be determined in a straightforward way based on their ultimate sales prices. In countries such as the USA, ‘itemizing’ taxpayers may report the value of donated goods for tax relief; however, this is hard to verify, and conventional wisdom is that people inflate the value of these for self-serving reasons.

Gift Aid Small Donations Scheme

The Gift Aid Small Donations Scheme (GASDS) allows charities to claim a gift aid-style top-up on small donations, in situations where it wouldn’t be feasible to collect Gift Aid declarations, for example where a collection tin or bucket is used. Charities can claim up to £2,000 a year under the scheme (on cash donations of up to £8,000). GASDS was worth approximately £29m to charities in 2016-17.

I expect this to be a valuable program and a ‘plug’ in the hole that limits the effectiveness of donation incentives. There is a great deal of evidence that charitable giving (at least by smaller donors) occurs principally in response to requests for donations. Social influences on donations are also extremely important, and people seem to donate more where their reputation is at stake (see, e.g., Harbaugh, 1998; Soetevent 2005)). Donations are often connected to what psychologists call system-1 emotional responses, and analytical considerations may drive a switch to a system-2 analytical mode which may discourage donations (suggested by Karlan and Wood (2017); Paper et al. (2017); and mediating the ‘identifiable victim effect’, see Small et al (2007). I believe that in the context of these impulsive, emotionally driven, and socially pressured responses, the consideration that ‘gift aid might not be available for this’ might have discourage donations substantially. First of all it provides an ‘excuse’ to not donate or to defer consideration of this, and there is evidence that people may be drawn to these excuses and exercise motivated reasoning to avoid donating in particular contexts (Exley 2016a; 2016b; Exley and Petrie 2018; Fong and Oberholzer-Gee 2010); also see the literature on ‘legitimation of paltry donations’). Secondly, having to think about this concern (lack of Gift Aid) may lead to an analytical process that will block the emotional response and the donation. Finally, this may lead people to postpone decisions on whether to donate, and with this delay, the emotional and social impetus to donate may disappear.

What about the rate of gift aid, the standard 25%
The baseline that ‘donations will be considered as coming from pre-tax income’, embodied in Gift Aid and the higher-rate relief, would be unlikely to be the optimal rate of subsidising giving. If it were, it would seem to be a coincidence. A higher or lower rate may be favoured to achieve the maximum out-of-pocket contributions. Furthermore, rather than imposing a strict cap on the amount that can be eligible for higher-rate relief, it may be worth considering a gradual reduction in this level.


What forms of tax relief should the charities themselves get?

Key points from my response to the Charity Tax Commission call for evidence

Value Added Tax (VAT)

…Most of the charities that charge for their services are unable to recover input VAT because their services are exempt (estimated to cost £1.5bn a year). VAT relief was worth approximately £400m to charities in 2016-17.

I will asses this from the perspective of a policymaker considering we are considering how to aid charities/charitable causes, rather than how much to aid them. Holding constant the level of total aid, a standard Economics approach focuses on whether this gives charities incentives to purchase too many, too few, or the wrong mix of inputs, for their ‘production process.’  To the extent that charities are not able to recover input-VAT (in contrast to large private producers), the charities will underinvest in such inputs and over rely on goods that do not incur VAT.    Economists consider production as an output that can arise as a functions of capital, labour, and other inputs, and this function is often flexible; various combinations can produce the same level of output, but only one is the minimum-cost combination. Equivalently, there may be only one mix of these inputs that will yield the greatest value produced  for a given cost. Taxing inputs to the production process can yield what we call ‘productive inefficiency’. When there is a trade-off between purchasing a VAT’d product (e.g., a new dishwashing machine) and enlisting a worker or volunteer to do the same (e.g., wash dishes by hand), the charities may tend to favour the latter in a way that is inefficient.

Essentially,  I think businesses and charities of all sizes should be treated similarly when it comes to taxation and recovery of VAT.  To do otherwise creates inefficiency; less output and fewer services are being produced than could be produced. The same VAT revenue could be generated by changing the overall rates,  without introducing this distortion.

One caveat to this (which holds for my other related responses below) is that there may be political reasons why supporting charities through a wide variety of benefits and tax relief programs is more achievable. If this is necessary, for political concerns, to give charities the desired level of support, we may be willing to accept certain consequent inefficiencies.

Business rates relief

Business rates are a tax on occupancy, which any charity that owns or rents a property is liable to pay. Charities receive a mandatory relief of 80% of their business rates bill. …

Considering the format of the aid to charities/causes, and not the total amount of such aid… I do not see a justification for this particular form of tax relief. Again, thinking about the production model, this would seem to push charities in the direction of owning or renting property, in a departure from efficiency.

I make similar comments regarding Capital Gains Tax, Insurance Premium Tax, Climate Change Levy (a Pigouvian tax), Social Investment Tax Relief, Stamp Duty Land Tax, etc.


Should the government be subsidising charitable giving?

Key points from my response to the Charity Tax Commission call for evidence

Justifications for the government to fund good causes  through the mechanism of ‘donation-driven subsidies’ rather than the standard democratic policy process; counter-arguments

There is a broader public policy and philosophical question about whether the government should be subsidising charitable giving. Even if the elasticity does not meet the ‘gold standard’, and it would be less costly for the government to directly fund the charities, one might still argue that it is better that these resources and this process is occurring through voluntary action.  (On the other hand, even if the elasticity is above one, there are reasons why we might not support such a subsidy; e.g., we might think that the things people donate to are not the most vital societal priorities).

Classical economics argues that income taxes have some distorting effect on the labor market decisions, leading to departures from efficient choices, although it is unclear in which direction this impacts the labor supply. We could consider whether tax privileging charitable giving, which to some extent gives people more sense of choice and direct control as to where there money goes, has less of a ‘distorting’ effect on labour supply choices. As a simply described example, I might be more willing to work additional hours if I could choose which charity to allocate half this money to rather than knowing the government would make this choice for me. One underexplored question is whether voluntary a ‘big society’ that relies on voluntarism, perhaps under some social pressure, will lead to more efficient labour market choices. (I raise this issue in a conference paper considering historical modes of giving and provision of public goods; see Reinstein, 2014).

There are other justifications for this. It may be argued that getting people involved in philanthropy (even if this is partly driven by reduced prices of giving through tax incentives) is itself a positive good, or may lead to positive spillovers (e.g., as people educate themselves more about social problems and responses).

There is also a case to be made that charitable giving funds projects and initiatives that would be controversial to fund through taxation, but which are nonetheless extremely and valuable. (Holden Karnofsky of GiveWell and the Open Philanthropy Project) has permanently made this argument, for ‘neglected’ causes, either because they are controversial in some way (e.g., birth control in the previous century), or because they involve a low probability but high impact risks, such as the threat of out-of-control artificial intelligence.


Should there be tax relief/gift aid for charitable donations? Does it even promote more giving? This is not known.

Key points from my response to the Charity Tax Commission call for evidence

Should there be tax relief/gift aid for charitable donations? Does it even promote more giving? This is not known.

Presumably the main argument for offering tax relief and Gift Aid is that this promotes more giving, i.e., convinces people to donate more from their own pockets, to take advantage of these benefits.

Much economic research in fact considers how the amount people choose to give responds to the so-called ‘tax-price’  of giving (the amount of after-tax income an individual must give up in order for the charity to gain £1). If this elasticity is below the ‘gold standard’  this implies that by offering incentives (such as Gift Aid and higher rate relief), the government is actually reducing the amount that people choose to donate out of their own pockets. In such a case it would be more efficient to eliminate Gift Aid etc., and have the government  donate this money directly to good causes.

As an aside,  this would raise the question, ‘which causes should be chosen for support?’ The government might decide to support the charities that people donate to, perhaps  proportionally to the amounts donated. In theory (ignoring the issue of higher rate taxpayers) this latter policy would actually give people the same incentives as above, so it would effectively not change anything.

Evidence on this elasticity 

While a great deal of work has been done, ultimately the evidence is mixed as to whether the elasticity in fact exceeds this gold standard. It is difficult to identify the response to the “tax price” of giving for a variety of reasons.  In particular, there have been few if any experiments in altering the rebate/match at a national level that would permit such clean evidence.

There is some evidence from particular fundraising appeals; from non-representative circumstances. This offers limited evidence that the presence of a match increases individualsout-of-pocket’ donations. </span><a href="http://f1000.com/work/citation?ids=2943034&amp;pre=&amp;suf=&amp;sa=0"><span style="font-weight:400;">Karlan and List (2007)</span></a><span style="font-weight:400;">, find evidence that it only increases this for one subset of respondents, and they dont seem to consider the actual marginal impact of the match rate; the evidence suggests that any effect is being driven by the psychological impact of the presence of an outside supporter. Other such work finds it may even be counterproductive (Huck and Rasul 2011); and it would work better better to be simply a ‘lead gift’. Meier (2007) finds that the positive (participation) effect may be crowded-out in the longer run when the match is removed.

Other evidence (e.g., Feldstein and Clotfelter 1976; Auten, Sieg, and Clotfelter 2002; Backus and Grant 2018; Hungerman and Ottoni-Wilhelm 2016 survey this) comes from naturally occurring observational data on people’s tax rates and level of giving, and usually relies on particular parts of tax data where giving is ‘declared’ (in the US, those who ‘itemise their deductions’). The latter tends to rely on natural variations across US states and over time, in response to changes in legislation, etc. However, my impression is that this has rarely been done an extremely convincing way. A major ‘econometric identification’ issue is that it is difficult to disentangle a nonlinear income elasticity of giving from a response to a change in the tax price.


Employee Giving incentives: A shared database… why?

At innovationsinfundraising.org we’ve put together a (collaborative, living) database of information on what each of the firms in the FTSE100 do to encourage and support employee charitable giving.

  • Do they ‘match’  employee donations,  and if so what are the rules for this (caps, maximums, restrictions)?
  • Do they have a ‘Payroll Giving‘  scheme set up, and if so who administers it,  and how do they promote it?
  • Does the company endorse a particular charity or set of charities,  and if so how do they choose this?
  •  What are the results… how much has been raised?

As far as we can see this is the first time this information has been made publicly available in a single place.  We will continue to improve and expand this as we learn more and people share information. Please peruse the sortable, filterable, searchable table , and click on individual firm entries (e.g., for Rentokil Initial).  Add your comments and questions in the discussion sections, or suggest a new entry (for a firm outside the FTSE100)  or a change using our input form.


Why are we doing this, and whom is this for?

Ethically-minded job-seekers may want to consider this in deciding which company to work for.  For a larger donors (like someone taking the ‘Giving what we Can’  pledge)  finding an employer who offers a generous donation-matching scheme will  bring a substantial direct benefit, allowing them to greatly magnify their impact.  In general,   companies that subsidise employee giving–and where many employees donate–may be more likely to have strong social values.

Employees may not know about their own company’s policies,  or may not have thought about taking advantage of these.

Fundraisers and charities may find it fruitful to engage with firms with particularly generous employee-giving subsidies.

Researchers and evaluators may use this as one measure of a firms’ (and it’s employees) pro-social orientation.  This information should also help enable researchers to find partner firms  interested in piloting and testing innovative fundraising programmes and initiatives.

Advocates of effective altruism may find this a useful step towards understanding how companies choose which charities to support and endorse,  and how they might be persuaded to consider (more) impactful opportunities.

CSR/HR departments may want to compare their own schemes and outcomes to those of their peers.